Transient Architecture
Sensory brand experience cast in physical form
Architecture is usually built to last. Here, it was built to be eaten. A sensory brand experience conceived as live construction, from material that carries the visual language of permanence and the certainty of dissolution.
Three chocolate cakes, hollowed and dusted with cacao, charcoal, hibiscus and beetroot powder to achieve the precise texture and colour of fired brick. Stacked and mortared live before those present, grey mascarpone pressed into every joint with a trowel. Marzipan sheets laid across the surface like a final render. A wall assembled in real time, in full view, until it stood complete.
Then it was cut. Portioned into silver bowls, each piece revealing the stratigraphy within: chocolate, mascarpone, marzipan, peach, amarettini. Carried to the table by white-gloved hands. A sensory brand experience that existed as construction before it existed as dessert, and as demolition before it existed as memory.
What made the performance was not the cutting but the building. Watching architecture assembled from materials that would dissolve changed how the final portion was received. By the time it arrived in the silver bowl, something had already shifted. The wall had been real. Now it was gone. What remained was the particular weight of having witnessed both.
A sensory brand experience conceived as a live spatial act. Unrepeatable in its sequence, complete when the last bowl was carried away.
